blagoustroistvo (literal: well-establishment) – site enhancement, including grading, road construction, building of communication, sewage, water, energy infrastructure and measures to clean and repair a territory, control air pollution, protect water bodies and soil, conducted to make a given territory habitable and adequate for the decided use, to create healthy and comfortable conditions for the population. (Technical Translator’s Handbook)
synonmys: order, decorum, propriety, comeliness
Blagoustroistvo is an amusing sequence of letters and an endemic architectural design notion used in any place where Russian is spoken. It is an umbrella tag. Blagoustroistvo covers a broad set of design and construction work done to improve quality and habitability of a building site.
Buildings had always had patches of land between them, some walkways, and maybe paved spots. This makes blagoustroistvo’s emergence harder to track. After all, it’s a notion we can adjust to work in different eras. How it was born is a secret to me.
The 1900s-1910s stand out, with larger buildings built in Moscow and Petersburg maybe having some gardening in the yard, designed by the architect. Smaller buildings lived without these. There was no split yet, and urban environment was formed locally as a pre-machine vernacular. Scope of design projects never exceeded property lots and public-private divide was quite pronounced, but not in a “mine/not-mine” drastic split.
1920s saw the calamities of revolution, civil war, military communism and attempts at restoring order in civil life back into a stable state. 1920s gave us kommunalka — the original co-living where families of apartment owners were forced by police into a single room and every other room housed a family. The unrest in housing has left a permanent and documented mark in the national identity. All building activity sourced austere material to heal it even a little. Architects turned to industrial construction techniques to deliver residential buildings tailored for a gradual resolution of indoor overpopulation. That wasn’t the time for gardening not agricultural.
1930s were when “socialist realism” in gypsum decorum brought comely façades to the now established socialist state, and the people were abandoned to fend for themselves in barracks, pits and labour camps. This is the time blagoustroistvo matured into a means to deliver the “complex experience that is architecture to the land of the proletariat”. Its means were unsurprisingly conservative – symmetrical compositions of lawns adorned with vases and gypsum sculpture. Socialist paradise turned out to be poor man’s Versailles.
It’s still with us but remained the status quo until the utilitarian shift under Khruschev. Industrial construction finally was set out for, and patches of new towns emerged over or next to settlements. Blagoustroistvo became “land development”. The only focus of this retroactive urbanisation was laying road networks and providing basic walkways where there used to be grass. It was the blagoustroistvo for the 21st century. The sheer amount of land-development eliminated any ideas of alternative approaches. People became used to abandoned greens inbetween their 5-story slabs. Gardening became inconceivable.
My hunch is today’s blagoustroistvo was born out of massive residential construction in the 1960s where newly built towns in previous greenfield were just dropped onto wilderness which is not the most useful space to have between your buildings.
Some discipline had to engage in the process of making baseline useable space out of voids in arrays of repeated dwellings. The description in the header has a strong utilitarian tone, and it sounds very mid-century. The intensity of required site improvement helped blagoustroistvo to become a dedicated aspect and notion. Soon it sunk in and no one could imagine living without it. All activity of this type is now done by developers providing the same dreary drieways and playgrounds.
But it was about 2010 that blagoustroistvo began to be seen less as an utility land treatment, but as another face of a property project that boosts quality of its appeal and serves as a marketing vehicle. Architecture adapted quickly, and soon specialized blagoustroistvo bureaus emerged within the scene. Bureaus-of-all-trades joined the feast too, as is the following case. This is part of an interview (in Russian) with Sergei Trukhanov of T+T Architects.
To this date, one of the largest of your projects is blagoustroistvo for “Savelovsky City” residential complex. What stage is it now?
We have been working with this object for several years. Made an accomplishment of the first stage of construction, designed the interiors of the entrance groups of office buildings – both are already implemented. Now the project of an accomplishment of the second stage is ready. The territory is not easy: you need to place a lot of functions, and the area itself is not only small, but also fragmented, spaced apart from each other.
Therefore, it was very important for us to tie all the logistics into one whole, so as not to violate the logic of the territory. We built a promenade boulevard, which runs along a detached parking lot and connects 2 construction stages. Stringing on it all possible functional zones and points of interest, this solution additionally visually breaks the long promenade, makes it more comfortable to perceive.
Also, we have specially installed the island’s retaining walls with landscaping from the multi-storey parking lot, to visually isolate it from it, to create a landscaped array at eye level.
We paid attention to what the future residents will see from different points. So, for example, we thought about residents of a tower where 6 lower floors face a car parking building. We discussed this issue with developer and decided to put neon signs with quotes of great jazz musicians onto the car park.
Their sufficient portfolio is basic.
In Moscow and St. Petersburg, accumulated wealth created demand for quality public space for demonstrative consumption. The firm Wowhaus are the new masters. They reconstructed sheds at Isle Balchug where Strelka Institute is now. The construction story focussed on how they worked with a media tycoon and decided to “promote education for people” thus “europeanizing moscow”, leaving an aftertaste of a thick neoliberal ideology lurking.
Years 2011-2012 saw an unrest in the streets of Moscow, and blagoustroistvo was a part of taming strategy, augmenting scary police storms with sweet lawns and wooden sheds to drink ridiculously priced cocktails at and look picturesque. Haussmann’s method of crowd-control was straight avenues fit for raking fire.
Soon after Strelka was completed, a little up the Moscow River Wowhaus redesigned the Crimean Embankment (Крымская набережная) for Moscow public with mostly the same civil agenda. It’s a schizoid trait to resist being systematized into boxes or “models” which may reproduce you but, in 2015–16, I was in any of those parks and pergolas watching theatrical cinema trying to not fall into those intricate marketing mechanisms. Then, out of boredom, I buy a beer and join the show.
Then there are the faces. This is a fragment of Wowhaus’ roster of people.
The reassuring man in the check shirt is a spreadsheet specialist. The lady third in the top row is a 30 year old executive director from outside the profession. The founders to the left are mature and established people from the state television designer circuit. They started the firm not out of a need, but as a pet project. The bureau’s public debut was at Strelka, but its founders established themselves in Moscow’s artistic elite decades ago. It’s not a surprise they were commissioned for a Channel One television studio pavilion in Gorky Park, fronting the Moscow river.
What we ended up with is stage designers from a state TV outlet utilizing their skills to build stage settings where our cities were.
The fact we find these stages lovelier than what they replaced is even more disturbing.