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Category: MARKETING


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Moneymaking Machines #8: Marylebone Square

Moneymaking Machines #8: Marylebone Square
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The advertisement was one of those inescapable ones inserted into a news website. The one, two and three bedroom dwellings were called “suites” because the word flats must have had connotations of something too downmarket, the word condominiums something too American and apartments having connotations of both. Whatever these suites are, they were refined, elegant […]

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Houses for Sale

Houses for Sale
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Two posts ago when I was searching for more information on Arata Isozaki’s 1980 house project House of Nine Squares, all references led to this article on Art Forum. You can also read it here. https://www.artforum.com/features/pastiche-prototype-purity-houses-for-sale-208677/ Actually, the ArtForum article is a reprint of this next one, and might come from the second of three […]

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3D or not 3D?

3D or not 3D?
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We haven’t heard much about 3D printing lately. Maybe it’s quietly become mainstream and therefore not sexy anymore? Or maybe it’s gone quiet because it hasn’t delivered on its early promises? Or maybe the new future it promised has simply been replaced by something else that’s the new future? The truth is probably a bit […]

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Houses for Parents

Houses for Parents
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Many architects make a name for themselves when they design their first house and sometimes the house is one for themselves. The first known projects of Kunio Maekawa and Kenzo Tange were houses for themselves but the phenomenon isn’t unique to Japan. For example, there’s Philip Johnson who designed a house for himself as a […]

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Moneymaking Machines #7: Absolute Towers

Moneymaking Machines #7: Absolute Towers
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The 2005-06 competition for the design of Absolute Towers in Mississagua just outside Toronto in Canada was a privately-run competition open to anyone interested in entering. The following jury shortlisted six proposals from 92 entries. Ed Sajecki, civil engineer and professional planner, founding partner of LinkedIn Larry Beasley, urban planner, formerly Co-Director of Planning for […]

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Mall World

Mall World
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Victor Gruen’s original shopping mall concept assumed private car ownership that allowed malls to be located on cheap but well-connected land on the edge of town. I’m told that in Tehran Bazaar you can buy anything you want but, in 2009, I was involved with an initial pitch for Tehran’s first American-style shopping mall. We […]

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Reading The City

Reading The City
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This is the Brazilian city of Sao Paulo. Some years ago now, I read that the city’s mayor had banned signage on buildings because he knew his city wasn’t the prettiest city in the world but thought people weren’t looking at the city enough because they were too busy reading it. Removing signage didn’t make […]

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Property Supplement

Property Supplement
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Up until around the late 1960s in Australia and New Zealand, the standard plot for a family house was the quarter-acre block, roughly 1,000 square meters. Typical dimensions were 60′ wide by 180′ deep (20m x 50m) but blocks with wider frontages were prized, especially if on corners. Houses were described as double-fronted or triple-fronted […]

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Mad For Mars

Mad For Mars
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Indeed. Alpha-planet Mars continues to excite people in ways Venus just doesn’t. People such as Elon Musk present colonising it as our best option for when life on Earth becomes too distasteful even for the wealthy. Driving this is the neoliberal mantra that the solution to the problems caused by technology is more technology. I […]

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Unimagining the Brick

Unimagining the Brick
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Frank Lloyd Wright and his Froebel® blocks are the main reason we associate building blocks with the nurturing of architectural creativity. The great man himself told us it was so. The blocks may well have been responsible for Wright’s early mastery of horizontal and vertical massing but they might also explain his persistent aversion to […]

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Different Strokes

Different Strokes
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It’s not just the Chinese authorities who are fed up with novelty buildings. I hope they’ve learned their lesson. I fear however, that the recent Chinese edict will only serve to drive symbolic references underground. Downplayed symbolism was already evident in, for example, Pritzker Prizers Zaha Hadid for ‘pebbles on a stream’ Guangzhou Opera House and Toyo Ito […]